I just had a great conversation with Ukrainian entrepreneur Igor Kustov on how Amazon has changed and how to sell in 2018.
Getting started isn’t what it used to be and this week I am speaking in Kiev, Ukraine at the Amazon Forum 2018 conference.
Establish a community
You used to be able to just give product away and, by that alone, rank high on Amazon keyword searches. Those days are over. If you want to rank on Amazon, you need to have a large audience of engage customers, with good numbers on an email list. If you have that engaged community, Amazon will reward you.
Use Facebook Messenger
Facebook Messenger is a really powerful tool for building that audience you need. It’s great at connecting people to your product and keeping them engaged. Make sure to learn the ins-and-outs of it.
Don’t ask for reviews until you’ve delivered value
If you are good to your customers, they’ll be good to you. Ryan’s often waited a year before asking particularly enthusiastic customers to post an online review of his products. No one will write nice things about you if they don’t know anything about you; build a strong relationship with lots of people and they’ll be singing your praises!
Igor Kustov is the man with a plan! Thank you for all you do to change the lives of entrepreneurs in Eastern Europe and all over the world.