Earlier this week, Amazon announced that it would no longer allow for incentivized reviews. Upon hearing the news, the ecommerce world lost its collective mind.
The fact is that this will indeed change the way that business is done online, but it will be felt the most by amateur entrepreneurs who put off necessary changes for far too long. No one should be surprised by the recent announcement.
In this podcast episode, we discuss how to adapt your business to get more reviews than your competitors, how to create raving fans, and the four stages to creating an audience that rallies behind you.
Stay tuned for the follow up episode, where you will discover how to build more than an “Amazon business.”
For more on the topic of the changes within Amazon’s terms of service, read our response to the announcement.