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How Kevin Used Influencers, Shopify, and Cold Advertising To Pass 8-Figures

When starting your own product business, it’s easy to tackle a million and one problems at a time. Starting on the simplest problems first sets you on a much better path.

In this episode, Kevin Lavelle, founder of Mizzen+Main, shares how he made “the best damn dress shirt for men” that’s now worn by men across 50 states.

We uncover how Kevin built credibility through a crowded market, boosting immunity through making mistakes, and the risks of scaling too early.

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