The words “Amazon Business” are nails on a chalkboard to me. If your business is no bigger than Amazon.com, then you do not have a real business.
If your business is entirely dependent upon Amazon rankings and reviews, then you will also be doomed to participate in price wars, and you will always be at risk of pesky competitors. As a result, you will always be pining for the “good old days” instead of building a thriving business.
In this presentation, which was originally given at the Amazing.com Summit, we discuss how to build an audience that chooses you over your competition, follows you where you go, and believes in your cause. We dive into the slight tweaks that you can make in your business that get your customers to rally behind you and recommend you.
As a result, you will be immune to marketplace changes, and you will solidify yourself against price wars and the review game. You will command higher prices and less price sensitivity, and you will be able to launch products faster and easier, without doing a massive amount of giveaways or “gaming the system.”
If you found value in this presentation, and you know that you still have room to go bigger, consider attending Freedom Fast Lane Live this December to be around the biggest and brightest minds in our industry.