It’s the Deed Not the Doer
Humans try to have something so we can do something, so we will be something. Eastern philosophy says this is backwards and that we need to ‘be’ first, then we can ‘do’ and will ‘have.’ Often the thinking process is where the pain comes from rather than the inherent situation. When you change the thinking process, nothing has changed about the situation except your view of it.
Average Customer Value
If you can improve this, you won’t have an advertising problem anymore. The three levers are offers, intimacy, and magnitude. In order to win the game, you have to make more offers.
Only email your list on days when you want to make money. You can figure out a way to email where people love getting offers though epiphanies and brain-gasms. Having great content is about someone having a shift in perception.
The focus should be, “How can I make more offers and have my customers love it at the same time?”
One of the easiest ways to do this is to get on the phone and speak one-on-one with people. Your conversion will increase in relation to the amount of intimacy you can provide. Writing and text has the lowest amount of intimacy, but you can increase this with storytelling and frequency.
Frequency works, as we fall in love and bond with people we see often and share intimate stories with. Other ways to increase intimacy is via workshops, Skype, webinars, and face-to-face.
Increase the size of the offer.
Find a crowd. Find exactly what they want, and keep going deeper and deeper. When you approach business in that way, the solutions tend to show up.
Money and Oxygen
What’s more important? Why don’t we stress about oxygen all the time? We know how to breathe and make money, so there’s no need to stress about it. Remember that as long as people have problems, you will have a paycheck. It is all about people’s wants, needs, and desires.
At the end of the day, you need to strip out all the noise and go straight for the result.