Skip links

What Not to Tweet

It’s really easy to get carried away on Twitter. While posting links and sending witty replies to followers, people can forget that not absolute everything they tweet is suitable for a business account!

Here are some tips on mistakes that can potentially harm the relationship with your clients and friends.

Bad Mix of Business and Personal

An old colleague of mine started a Twitter account for the record label where she works. twitter-debunks-reports-of-55-000-hacked-accounts-692a5ff817

For most of the day, she talks about music and band news, concerts, interviews, all sorts of appropriate topics surrounding her job.

Lately, however, she’s taken to complaining about her love life.

As you can imagine, it’s a rather jarring experience to receive messages about the latest band break-ups to hearing about HER recent break-ups.

To add to the annoyance, she never responds to messages I send asking her what’s wrong! Establish your work account as just that and create a new account for personal tweets.


Think before you hit send! Dallas Mavericks owner found out exactly what airing dirty laundry on Twitter can do. After a close loss to the Nuggets, he complained to his followers about the referees. Soon after the NBA noticed the tweet and fined him $25,000!

Twitter users have also been known to lose jobs from careless comments on Twitter. A famous case involved someone attaining a job at Cisco and subsequently losing it after talking about how they “won’t enjoy the work.” Another HR nightmare involved Octavia Nasr’s ousting as one of CNN’s top editors after a careless tweet mourning the loss of a controversial Hezbollah leader.

The message was seen as a breach of credibility and her 20 year career came to a halt. Over one tweet!

You’re so Vain

Remember, Twitter is a social network. Keyword social! Don’t just talk about yourself or your business all the time.

If you work for a playing card company, don’t just promote the new line of Disney themed cards you just released, talk with others about the rules of poker or talk with collectors about their collections.

Also, try to post interesting and fun (but relevant!) things in your feed. This breaks up all the Beaker Syndrome (you know, “Me me me me me!”) you might otherwise fall into when business tweeting. It also might garner some new followers if you stumble upon something really fun others will enjoy!

Have you ever had to deal with the fallout from a controversial Tweet?




By Mickie Kennedy, founder of eReleases, the online leader in affordable PR distribution since 1998. Grab your free copy of Seven Cheap PR Tactics here, a must-read for the small business professional. Follow eReleases on Google+, Pinterest, Facebook and Twitter.

Send this to a friend