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Yanik Silver: Can Company Purpose Make You More Money?

I believe that the purpose of a business is to make money, and by doing so, you do the highest and greatest good. It also seems, however, that a company with a clear vision and purpose makes more money.

In a sense, “doing good” and “making money” are linked. By doing more good, you can make more money, and by making more money, you might do more good. This, of course, is not always reality, but it can be.

Yanik Silver argues that the “Evolved Enterprise” is one that has a clear mission and reason for existing, and by doing so, you maximize your good and your cash flow. In this interview, we discuss finding purpose in your business, the transition of a cash flow business into something bigger, and the “growing up” phase of bringing purpose into your existing business.

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