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Todd Herman: Making Goals Inevitable With 90 Day Sprints


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In this week’s episode of Freedom Fast Lane, Ryan Daniel Moran interviews performance coach and advisor, Todd Herman. Todd works with high-level athletes and entrepreneurs on their ‘inner game,’ and had eighteen clients compete at the last Olympics. In this podcast, Ryan and Todd discuss making goals and the concept of the 90 Day Year. If you are looking to ‘level up’ this year, then you will get a lot out of this show!

Main Questions Asked: 

  • What are the crossover behaviors you took from the athletic world and brought into the entrepreneurship world that actually had an impact on the entrepreneur’s performance?
  • Do you find that when working with an athlete or entrepreneur, you can turn the anxious energy into productivity just by moving the scope of time they are working within?
  • How can people identify when they are starting to get into the depression mode so they can have triggers that bring them into a state of performance rather than pressure?
  • Talk about creating new personalities and storytelling.

Key Lessons Learned:

  • It only takes a few tweaks to your mindset to get a huge lift in performance.
  • There is a temptation to try to project what is going to happen a year or two out with no capacity of knowing what will happen in between.
  • It’s not that you have the inability to make things happen or create change for yourself. You were working with the broken model from the very beginning.
  • Entrepreneurialism is the greatest personal development course on the planet.
  • The worst thing you can do is to start setting goals without ever looking back.
  • Many entrepreneurs work on high value activities at the wrong stages.
  • In the beginning you need to build traction, not systems.


  • The enemy to confidence and momentum is confusion and uncertainty.
  • Confidence can be built, and isn’t simply something that is instilled upon you at birth. This is a learned behavior. Our momentum and progress can be hacked as a result of the decisions and planning we make.
  • Confidence is the byproduct of incremental, constant, and consistent improvement.

The 90 Day Year

  • The psychological and neurological reason behind setting 90 day goals is that it is the ‘horizon’ line, and reaches as far out as you can see. This allows a tangible taste of what could impact my ‘today.’
  • There is a huge misconception on the need to set long-term goals, which Todd says is the wrong way to work.
  • You should defiantly have a long-term vision, but this in not something tangible that you are working on right now.
  • The feedback loop for a long-term vision is so far away that you are not closing it fast enough.
  • Ask yourself, “What is the highest impact skill that, if I improved right now, would give the highest impact on my performance?” That is what you should be developing.
  • Look for the obvious holes in your business where you can grow exponentially. Put most of your time into that area which will have maximum impact.

 Three Types of Goals

1) Outcome Goal:

  • These are measurable results, e.g. In 90 days, I want to have lost 20 pounds.
  • Athletes, Type A personalities, entrepreneurs, and men are especially gifted in thinking this way.
  • If you focus only on the outcome, it creates high levels of stress and anxiety, as you don’t have control over these.

2) Performance Goals:

  • What are you going to improve in order to get to the outcome goal?
  • Break your outcome goal into performance goals over two week periods that you can measure throughout the process, e.g. In the next two weeks, I am going to the gym one time.
  • These are high impact, measurable activities that will impact your outcome goal, e.g. I will improve the number of people who see my listing from 10 to 20 by <date>.

3) Process Goals:

  • Follow the formula: 4W=C+M
  • Who is going to do What, When, and Where? This will equal Clarity and Momentum.
  • You have 100% control over process goals.


  • One of the ways out of the state of anxiety and overwhelm is to measure progress incrementally.
  • Actions of the past provide concrete data on what you have done. This will give you a high level of awareness.

Character Crafting

  • This is the conscious process of who you become and are showing up as, in order to perform at a higher level.
  • A lot of these tools are like muscles, and need to be practiced and built over time though conscious effort.
  • We all have insecurities that if we took into business, it won’t allow us to perform at our peak. So, we can suspend that persona.
  • Why not just choose the evolutionary process of who you want to be?
  • Think of this like a spirit animal, super hero, or an alter ego you can step into.
  • This is an opportunity to strip away what hampers performance, and ask, “How would I be performing if I was ‘that’ person?”
  • There needs to be something that triggers that ‘character,’ such as a sweatband or watch. Todd calls these totems and artifacts.
  • Ask yourself, “What are the things I am not going to be thinking?”
  • Remember to give your alter ego a name, and provide yourself with scenarios, “What is max not going to be doing?”

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!

Links to Resources Mentioned

The Peak Athlete

Perfectly Passive Income

2 click to tweet links (

Do you know what the ’90 Day Year’ is? Find out w/ @todd_herman & @RyanMoran on

You should never set a goal beyond 90 days. Find out why w/ @todd_herman & @RyanMoran on             


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